Blackberries, Androids, and iPhones.
In the present time, where people are on the go constantly, mobile devices are increasing in daily usage and popularity. Emails are being read more often on mobile devices now than on desktops. This puts the question forward: is your present law firm marketing email optimized for mobiles?
The last thing that you want is a prospective client deleting your email due to frustration. Offering the proper user experience for mobile clients is important to every law firm’s marketing effort. That being said, below are the top 3 methods to optimize your marketing emails for all kinds of mobile devices.
Take Benefit of Subject and Preheader
Subject and preheader can really be the game changers in emails read on mobile devices. It is important to ensure that these two work to your benefit.
The subject must be kept concise. Remember, there is a lesser screen size on mobiles, and some text might get cut off. So, try to fascinate your audience in 35 characters or 4 – 6 words. Think of what words will have the greatest impact.
Preheader is the sample text that shows up in the inbox of your email, and it’s generally a few lines just. Most of the email preheaders will state something like “Click Here for Printable Version” or “Having Problem Viewing? Click Here,”. This is a red flag to the audience that your emails may not be worth their valuable time. If they cannot see what your emails are about in lesser than two seconds, then it is predestined to be deleted.
You should avoid this by utilizing the preheader as a chance to engage your target audience. It is an extension of the subject line really, so use it intelligently.
Focus On Readability
Among the simplest things to manage in a mobile law firm marketing email is its readability. Ensure that your contents can be seen! Large font sizes are generally better. Anything lesser than 11pt fonts may be very small to view on any mobile device comfortably.
Keeping your content limited to one-column is also essential, along with aligning the text to the left.
Perfect Your Layout
Just do not forget to optimize the layout of your email for your mobile audience. One method to do so is to have lots of white spaces. It allows breathing space in an otherwise overcrowded viewing region. It makes skimming much easier, as well.
If tapping on any link in your marketing email requires phenomenal hand-eye coordination, then you may wish to re-think over your layout. Ensure that links are spaced distantly. It’s simple to have pinpointed clicking accuracy on a desktop; however, the same can’t be said about the mobile devices. It is hard to tap on the links when they are on the top of one another, particularly for those with bigger than normal fingers.
Never try to get very much fancy with the newsletter template, either. Emphasize on getting your messages out rather than dazzling with fancy fonts and colors. While branding is imperative, it must never outshine your email’s exact purpose of converting your audience. Minimize bells and whistles as well as keep the interactions as “human” and simple as possible.
Prior to sending any newsletters, make sure that you test, test, and test. Try viewing the email on numerous devices to know how it appears and how will the people relate with it.
And as always, assess your results. In case something is missing, then adjust it. It is never late to make an adjustment to your law firm marketing techniques. Simply be proactive and also keep your targeted audience in mind.
